A brand identity is the one thing that defines and differentiates your branding design from the rest. It is what gives your business an edge over the others.
Creating a brand identity and branding design is a work of labor and love. Creating a brand identity that will make a huge impact and imprint your brand on the minds of the audiences takes the labor and love to a whole new different level.
Similarly, creating a unique brand identity is as important as making your own target market. In order to do so, one must make sure that the brand identity and branding design are as effective as can be. To do so, inspiration can always be sought from the top branding design examples and from the biggest players in the branding design industry.
Not only that, one must always carefully study and analyze what is it about these branding designs that make them so effective.
Let us have a look at some of the key features that make any branding design successful:
A successful branding design is one that focuses on all the following areas and syncs them beautifully for a cohesive design.
- Overall brand design
- Colors used
- The logo
- The brand’s name
- The fonts
- Advertisement styles
- Brand message
- Visual elements
- Quality in every element
What makes a branding design great?
A great branding design will elevate the branding & identity and leave a mark on the audience. For a brand identity to be successful, great branding design is mandatory. A perfect blend of all the key elements stated above will make a branding design and brand identity terrific.
The main purpose of brand identity is:
- To make a brand recognizable
- To make the brand memorable and hard to forget,
For example, McDonald’s, is recognized worldwide by its striking yellow M. Even children who cannot read will be easily able to recognize that they can get their happy meals from this place. Another example is Coca-Cola, the iconic design and red color are recognized around the globe. From metropolitans to rural areas, everybody recognizes the soda brand.
And that is the very purpose of branding design – to make it recognizable.
How important is branding design consistency?
Consistency plays a huge role in the effectiveness of any branding design. Using specific color palettes, inform design palettes, and having standardized logos and fonts are extremely vital for the branding design to work. So, consistency throughout the branding design will take your brand identity to the level of effectiveness.
Using multiple and a variety of fonts, colors, and designs for your advertisements and billboards will simply ruin the consistency of our brand.
On the other hand, using consistent design, logos, color palettes, and fonts throughout the advertisement process will only make things work in your brand’s favor. This also helps when you are completely changing the advertising budget and brand promotions, having a standard color palette and design palette will make it easier for the advertising team to pick all the right colors and designs.
Speaking of which, now that we are done discussing all the key features, importance, and basis of the branding design, let us have a look at the design examples that will transform and completely change the way you look at things related to brand identity and brand design. One thing to notice is that all of the following examples of brands have curated their branding design with utmost perfection, finesse, high quality, and a lot of research.
The 8 Branding Design Examples That Can Change the Way You Look at Things:
The rebranding for Firefox was announced in 2019. This was to take the digital representation of the brand to a whole new level. Ramotion was the captain of the ship to give Firefox a much-awaited revamp. The core purpose of the redesign was to bring a sense of uniformity across all the applications of Firefox and make them more appealing to the customers. Moreover, it wanted to be able to make a personal connection with people of different cultures, genders, and audiences.
The change was visible throughout the user interface to the logo and icons. Geometric shapes called atomic particles were incorporated into the design, this was done to make it relatable to the younger lot, while still representing the brand’s core values.
Subway is a multinational corporation with a specialty in subway sandwiches. Represented by a striking green color. It brings back all memories and thought organic and lusciously green and fresh. Turner Duckworth has crafted this visual identity for the brand. It has a standard set of images, art, and visuals that are used all across the stores, promotions, and as well as in product packaging.
3. Mail Chimp:
With MailChimp’s initial introduction, designers were confused about the mascot and the monkey in the branding design. But as time progressed the funny monkey also known as Freddie is the symbol of MailChimp that is recognizable all across the internet.
As the years passed by, MailChimp’s branding design has become a much more subtle colored – matured design. This is also done by using hand-drawn illustrations. The hand-drawn illustrations are the one thing that sets MailChimp’s design apart from the rest. It is their straightforward depiction of the tools in use. It is also interesting to note that Cavendish Yellow along with Cooper Light is using as the main color and typeface respectively.
Uber takes the brand elements, not as design or a system but as their assets. The branding design is based on 9 main elements, each element representing its visual identity. The representation in digital and physical forms is seamless. So, the brand content and visual identity of the brand are globally consistent.
With the curved rectangle shape, the striking font, and the hot red color, Netflix is not only known for its amazing content but also for its strikingly classic design. It is also interesting to note that Redbox which previously used to be a video rental company, has its branding identity highly inspired by Netflix. Without a doubt, Netflix has a strong brand identity.
Pinpoint is a company that specializes in recruitment. The color palette used sports modern and vintage-styled colors. A beautiful mix of geometric shapes makes it all the while more eye-catching and attractive.
The visual identity of Starbucks is so iconic that millions of small businesses take pride in copying it. So, the iconic picture of the two-tailed mermaid is easily recognizable along with the misspelled manes that are widely shared across the internet. The green logo represents nature and tranquility. It also symbolizes health in the person who drinks from Starbucks.
Apple is known for sleekness, simplicity, classiness, and finesse. This is fairly evident in its branding design and branding identity. The “think different” slogan pretty much sums up the brand’s competitive edge over its competition.
Studying the market competition and the branding design winners in the market is an excellent way to know about the dos and donts of a branding design. Nor will it make your branding design stand out from the crowd, but it will surely make a lasting impression on your brand and make your brand recognizable across the globe.