Search Engine Optimizations


Search engine optimizations is the technique that can enhance the quality and quantity of the audience coming to your website from search engines like Google or Bing. Search engine optimization helps increase brand awareness, attract potential customers, and grow credible interest. All of this is possible without spending a single penny, isn’t it magical? Moreover to bring visitors to your website you have to take benefit from the two types of SEO.

  • On-page SEO
  • Off-page SEO


On-page search engine optimizations is associated with the ritual of optimizing your website both in terms of content and technical aspects. Including the HTML source code, schema, meta tags, and much more. It helps you to improve your website content and make it more trendy. 


Off-page search engine optimizations is associated with the rituals of doing things outside your website page to assist in increasing search engine ranking. Making optimization outside will boost the website’s popularity, relevance, trustworthiness, and identity. This is only be done with the help of reputable websites attaching your content with backlinks, social media marketing, guest blogging, linked/unlinked brand mentions, influencer marketing, and much more.


To become successful and start ranking higher in the search engine result you need to use the perfect and right SEO tools. The list of SEO tools is given below:

  • Keyword research
  • Backlinks
  • Analytics
  • Track traffic
  • Research
  • Site speed


Search engine tools save you from a lot of hurdles starting from the research of data according to your niche, searching for relevant keywords, and finding out what is trendy and what is not. The SEO service tools also assist you in tracking the report of your competitor’s progress and suggest where the opportunities lie. Search engine optimizations tools help you in measuring your performance from the previous days. It saves hours of effort and provides the best results for everyone.

There are many free tools you can use to increase your website ranking few of the best SEO tools are given below.


Ahrefs.com is the basic tool you can utilize for your website optimization. Ahrefs is a super beneficial tool to use specifically for backlinking. Every marketer is familiar with this tool because it helps in improving your site performance in any niche. Most of the tools are free and accessible to everyone and assist people in creating useful and engaging content. It includes two core tools.

• Site Audit:

A site audit will examine your website for over 100 technical and on-page SEO issues and arrange them into digestible reports. The best aspect of a site audit is that you can set up scheduled audits weekly and this will also allow you to monitor changes that are happening on your website starting from your second audit.

• Site Explorer:

A site explorer gives you backlinks and searches traffic data. It also assists in investigating your competitors. It permits you to see the keywords your website ranks for. You just need to go on the organic keyword report and you will see the keywords you are ranking for, their search volumes, keyword difficulty scores, and the position we saw these pages in on specific dates.

Ahrefs.com have some astonishing filters which you can use to find ways to boost your site’s visibility. So, you just need to put your competitor’s URL on ahrefs.com and it will show you where they get their search traffic from.


This SEO tool was created by Neil Patel. He is a well-known internet marketer and SEO expert. Ubersuggest is a free tool. You can easily search for a title and see the volume, the CPC, SEO difficulty, and the paid difficulty it even shows you how many links you need to roughly rank in the top 10 of that title not only this Ubersuggest will be going to give keyword ideas according to the title you are using. The keyword overview section provides you with data and information on any keyword you are looking for. It is unique because it shows you how many people are searching for the keyword on a mobile device vs a desktop device. 


Ahrefs is great to increase your Google traffic. On the other hand, Buzzsumo is the best to increase your social traffic. It is the content discovery platform that helps you to identify and track the most engaging content across the web for a given period. You can use Buzzsumo tools to create better content through research, amplification, and monitoring. The platform is broken down into four major categories each with a set of features to help you to conduct these efforts. The four categories are:

  • Content research
  • Projects
  • Influencer analysis
  • Monitoring

It allows you to search for any topic or domain to see which articles have driven the most amount of engagement over some time. You can easily sort the articles by specific channels filter the given results by any number of filters and see who is sharing and linking back to that content.


The easiest and most handy tool to improve your site performance on the Google search engine is Google itself. It consists of so many features that assist you in deciding how to optimize your site. It also helps you in understanding how a search engine works. You can easily get information about the indexed pages of your website through Index Coverage Report. So, the google search console help in identifying issues with your site and tracking AMP pages. You should have a google account to avail these free features and optimize your site without investing.


This is an all-in-one marketing toolkit for digital marketing professionals. Semrush gives you advanced analytics reporting. So, that allows you to get insight into your competitor’s strategies in display advertising, organic and paid search, and link building. After this, you can easily create and run a successful marketing campaign that is refreshingly different from your competitor’s campaign. SEO requires more than creativity and good looks. Digital marketers need tools that guide and assist them in their content creation process. Semrush not only offers you an industry-leading keyword research tool. But, also gives you access to an SEO writing assistant tool.  This assistant tool optimizes your content for your targeted keywords finds your content’s readability. Then, maintains your brand’s tone of voice in each content.


Search engine optimization is very important for every business owner and knowing the tricks and tips on how to use SEO tools is what you need to understand. The above SEO tools will be going to help you a lot in improving your rank in Google search engines.

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