A website is not just a website. Multiple pages form the website together, making the website, not just a representation of the brand but a complete experience for the user. It can be safely defined as a space where the company and the visitors interact, communicate and have an effect on each other. The experience of the user influences the user’s decision to stay on the website and explore more or just hop on to the next website and explore more options available – uiux designs.
It is the user interface (UI) and the user experience (UX) of the website that makes the audience stay or go away. As a designer, one has to ensure that the visitors stay, engage, and convert favorably in the direction that the company or business wants. To do so, certain rules of thumb should be followed to ensure the best experience for the users through the UIUX designs and to ensure the maximum benefit to the business.
But before we move on and spill the beans on our 10 hit ways to nail UIUX designs, let us have a look at the benefits of great UIUX designs.
- Attract more prospects.
- Increase engagement.
- Increase sales.
- Reduce cost.
- Increase website speed.
- Generate leads.
- Convert leads into successful sales.
- User retention.
- Brand loyalty.
- Boost Branding.
- Increase productivity.
- Help in SEO.
Now that we have covered the benefits of great UIUX designs, we now have to consider what ways and paths can be taken to achieve the best UI & UX design we can.
Pro Tip: make the user the center of your whole design process. Revolve around the user, do your research and adjust everything accordingly.
10 UIUX Designs Principles that will help you create better User Interfaces
1. Know your user:
Before hopping onto the design process, do thorough research and find everything about your users. You should be able to know them inside out. Know all the demographic data, the needs of the users, and their pain points. Their challenges and goals, their aspirations, and above all their requirements and habits. When you truly know your users, only then will you be able to talk and communicate with them and persuade them to use your product or service. Address the needs of your audience through your UIUX Designs and this way you will be fulfilling their requirements way above their expectations. You need to research, gather data, analyze and then make decisions accordingly to get the best out of UIUX designs.
2. Usability of the user interface:
Before designing, analyze how people will use the interface. The interfaces should work seamlessly with touch devices and other devices. As people use the website directly or indirectly, the user interface design has o be compatible both ways. Direct interaction is when the users interact with the interface elements like tapping a button, swiping a card, or dragging an item with a fingertip. Indirect interaction, on the other hand, is when the users interact with elements external to the product like pointing or clicking with a mouse, typing into the form field or when drawing on a tablet. The devices used by the users should heavily influence your design decisions.
3. Define expectations:
Consequences of movement on the website or app will lead to a feeling of unease among the ser. However, if defined beforehand and acutely. The level of anxiety can go down. This is order-picking through design. You can do this in the following ways.
- Highlight the button that will lead to the desired action.
- Use commonly used symbols like a bin for erasing stuff or a magnifying glass for searching.
- Pick relevant colors, red for stopping or NO and green for YES.
- Write clear button text.
- Provide users with encouraging copy.
- Provide warnings and information.
- Ask for confirmation.
4. Be prepared for mistakes:
Anticipate mistakes that are possible and prepare accordingly, there are always ways to lessen the impact of the errors. This can be done by preventing mistakes and fixing them after they happen. There are tons of features that can be used to prevent errors, for example, buttons remaining initiative until a form is filled. Pop-ups popping asking to make sure if you want to leave the website or shop. Anticipating mistakes can save you the hassle of fixing them, like clicking the next button before going on to the next page and clicking the submit button.
5. Give instant feedback:
It is often noticed that digital interfaces fail to give back feedback, which leads to confusion about reloading the page, restarting the app, or what to do entirely. For example, if a page can load well under 5 seconds, there is no need for a progress bar or circle.
6. Give extra care to element placement and sizing:
It is a general rule that the closer and bigger something is, the faster you will put your finger on it, or cursor in this case. To achieve that, you can do multiple things, make buttons, icons, and links large enough to see and click. Have sufficient space so that people click on the right place. Make the buttons and icons larger and more prominent.
7. Swear by standards:
Being creative is one thing and creating things that are just plain irrelevant and incompatible is just plain wrong. So, A tiny change in the way people are used to how things work can make drastic changes in the number of people who do use your website or an app. The numbers can drastically drop and diminish causing you to lose users at the cost of creativity. The simpler things the better, unless you are making them more simplified by your Creativity.
8. Make the interface easy to adapt and learn:
The simpler your user interface is, the easier it is to learn and remember. Break down information into digestible major chunks, categorized to be better. Meanwhile, Mask the complexity of your application behind a simple, interactive, and cohesive interface.
9. Ease the decision-making process:
The more options you provide the user with. So, the harder the decision-making process becomes for him, the key is to have only one call-for-action button in the UIUX design to make the decision-making process easier.
10. Consider the data:
Your best bet is when your design is optimized and meets the objectives you have in the first place. The data that you gather after launching the website or the app is invaluable. It is the testimony of the success or failure of your design. T up analytics, analyze the data, and then alter your ways accordingly. Rectifying any problems that you see in the analytics and then retesting the website and re-analyzing the website or the app will help you provide users with the best version possible.
Now that you have mastered and nailed the key points of the UIUX designs, now is the time to make some stunning and cohesive designs and make your mark as a designer. Always make sure to check the comments. So, this is where the treasure of feedback is!! Also, analyze using google analytics, it is a great tool that will help you and the website stay on track on the road to success.