A website is a representative digital store of your business or organization on the internet. It just HAS to be inviting, interactive, friendly, and responsive. Business owners from around the world go the extra mile and make the extra effort to make sure that their website designs are extremely, efficient, aesthetically appealing, and interactive. The key to any powerful web design is interactivity, without that there is no standing for a website at all in this cut-throat competition.
Interactive website designs always have a greater chance of winning than static website designs.
Great website designs have two extremely essential components. The first one is that they are a portal for two-way communication between the audience and the business. The second one is interactivity and aesthetics. The web developments that have these two things as the foundation pillars are more likely to bring in more conversions, more retention time, and a greater number of sales for the business.
Now, before we delve into the key features of a great website design, several essential elements need to be considered when we look at a typical website design. These elements make the website functional, and successful.
Key elements of website designs:
1. Aesthetics:
The first impression makes a lasting impact on the audience. Website designs have to make sure that the impression is impressive and impactful. While the technicalities of the website are an important factor, sure. But the aesthetics of the website will be the first deciding factor for the retention rate of the visitors. The website design has to be aesthetically pleasing and inviting. It also has to be in sync and line with the overall design of the business and the brand identity of the business.
2. Navigation:
Other than the aesthetics, an easy-to-navigate website makes the success of the website all the more probable. The menu of the website has to be easily accessible from every page of the website. The placement of the menu should be highly visible and easily accessible too. A great tool and feature can be the addition of a site map.
3. Graphics:
To make your website fun and engaging, using graphics is a great option. To establish an impact on the spectator and instill a feeling of expertise and quality, utilize professional and high-quality visuals. Great graphics are also tools for building a relationship of trust between the business website and the visitors. Always remember that less is more and never go overboard with the graphics. Careful placement of the graphics is the key to using them positively. There are numerous options like animation, flash intros, scrolling text, animated graphics, and so on. Another thing to notice is that the graphics should be try to emphasize a certain point on the website.
4. Content:
Content is the main foundation of a website. It is the determining factor in placing your website strategically on the search engine ranking pages (SERPS). Content is what makes your people land on your website in the first place. The content of a website plays a crucial part in its success. Apart from being engaging, website content should be concise, and informative, and should provide substantial value to the readers.
5. Search Engine Optimized:
If your website is not to search engine optimized, it has no scope. Simple. No matter how aesthetic, informative, and easily navigable the website is, if it is not optimized according to the search engine algorithms, it is just useless. It is important to make your website relevant according to the browsers, the correct use of keywords, tags, meta-tags, and relevant links are all essential too. These are the same factors that also affect the ranking and appearance of the website on search engines.
6. Interaction:
A successful website captures the audience instantly and continues to do so at every stage of the visit until the visitor’s exit. It should also be a point that the visitors get influenced by the website to make the necessary calls to action. This act is also famous as a conversion. The persuasion to interaction should always be subtle. Never go overboard with it too.
7. Mindful Display of Information:
All the key information of the business like the contact number, address, email, and website should be strategically and visibly placed. This information should be placed clearly and visibly. When the users are easily able to find what they are looking for, it is less likely that they will leave the website frustrated.
8. Instinctive:
What makes a website great is its ability to anticipate what the visitors are looking for and thinking, and be able to deliver just that precisely. The website designs should focus on keeping the visitors’ requirements first, and the elements of the website should be arranged systematically. The website should always have a landing page that is directly relevant to the visitors’ query. Visitors should never have to scan the whole website just to find that one thing that they are looking for. The shorter the searching and navigating time, the better.
9. Reflection of Brand:
The business has a website as a prime marketing tool for its growth, it is only fair that the website reflects the business and its values to the core. The website should make a connection with the business, and the logo, brand identity, and vision of the brand should be seamlessly incorporated into the website. Website designs bring out the best of brands to the forefront and add to the image and credibility of the business.
10. Developing Time:
Website designs focus on one thing the most, and that is the time it takes for the website to get completely designed, developed, and launched. The more time it takes to design and develop a website, the more loss the business will face.
Now that we have discussed the main elements of a website that make it successful. It would be unfair if we do not discuss whether only having these components is enough, or if there is something more that adds an added success factor to the website designs.
The success factor, my friends is to make the website as interactive as possible.
How to make a website interactive?
An interactive website not only provides users with a mere click and scroll but so much more. Providing users with engaging, amusing, and informative content is the core element of any interactive website. The content also has to be displayed attractively and strategically. The content plays an entertaining role, and also engages users, communicates with them, and compels them to take the next step forward.
Benefits of interactive website designs:
Traffic to the website is a driving force for website designers and businesses, but it is not the sole factor that is the determinant of success. Engaged users who make the necessary actions and lead to conversions and sales are added factors that influence website designs. For this very reason, engaging with the users is the prime motive of the websites. The solution? Interactive website designs. Let us look at some of the amazing benefits of a successful interactive website.
- Drives increased engagement.
- Gathers more attention from the audience.
- Increases conversion rate.
- Decreases bounce rate.
- Increases SEO rankings.
- Offers the users a more personalized experience.
- Develops a greater level of trust.
- Increases brand awareness.
- Increases users’ recommendation of the website.
- More links back to the website.
- Increased sales.
To reap the benefits of great interactive website designs you can use several elements to turn things in your website’s favor. Let us look at a few.
1. Interactive Tools:
Offer your audience interactive tools like simple calculators, games, quizzes, and so on. Make sure all of them are connected to your business. These are proven to provide excellent results and boost user engagement.
2. Interactive Elements:
Incorporating dynamic and animated elements into your website designs can add that x-factor to the website to make it more interactive. A hover-state animation, a ticking clock, and animated navigation can be used to increase interactivity. Adding videos and pictures that define your business more is just the cherry on top.
3. Feedback Forms:
Getting your audience to know how valuable their opinion and word is to your business is another great way of developing trust and interacting with the audience. It also lets the business know what exactly people think of it, what is better than that?
4. Chatbox:
There is absolutely nothing better than having someone hear you out and reply instantly. Incorporating that into the business has resulted in many businesses witnessing an increased rate of conversions. The questions get answered and lead to more conversions.
5. Voting and Rating:
Voting helps in engagement and so does rating, they provide instant feedback to the business and also increase interaction.
Conclusion:
Website designs are a great source of growing the business in the digital world. Great website designs are also a source of bringing in more consumers to your website and getting higher sales. The sole factor is a great functional website that will help in achieving most of the business goals.
